Social media management and community management, is there really a difference? We get asked this question often especially as a company that specializes in the community management piece of social media. We have found that there are many articles explaining community management in the gaming community but this service can truly benefit service and product-based businesses as well. Today we are sharing with you the difference between a Social Media Manager and a Community Manager and we will definitely let you know how your service-based business can benefit from having both on your team as social media becomes increasingly more the place to go to contact businesses.
Let’s jump right into it!
Social Media Manager Responsibilities
Typically, when people think of a Social Media Manager they assume all things social media. This can be the case for many larger agencies but as social media becomes more popular and more platforms begin to pop up, social media business owners are beginning to realize the importance of niching down. Most social media management companies focus on content development, content calendars, your brand image, and they can even niche down to different platforms like, Facebook or Instagram. Social Media Manager can also focus on developing and managing social media ads and content strategies.
Success with your Social Media Manager is typically measured via conversions, clickthrough rates, and content reach and shares. These are great metrics to watch to increase the success of your partnership with your Social Media Manager.
Social Media Community Manager Responsibilities
More and more consumers are reaching out to brands via social media with questions, comments, concerns, and even praise. If you want to stay at the top of your customer’s mind, it is important to stay connected with them and let them know they are appreciated and your Community Manager will do just that.
Community Managers come in various forms focusing on facilitating the connection between you (the brand) and current and potential customers and clients. A great Community Manager sticks to your brand voice no matter what, they know how to respond in most situations so there is no need to bother you with questions throughout your day, and they’re always assisting the social media manager by looking out for questions that can be answered via content.
Community Managers can focus on building your community through community building and engagement strategies or they can simply focus on managing the community you have already built.
Success with a Community Manager is typically measured through brand mentions, brand awareness, and engagement. Each of these metrics are important to ensure you and your audience are getting the most out of your partnership with your Community Manager.
In the end, both the Social Media Manager and Community Manager work together so the brand seamlessly communicates with its audience and promotes the products and services effectively. Service-based businesses can benefit from social media management so they have consistent content that aligns with their brand vision, goals, and audience and they can benefit from Community Management to have someone consistently responding to their audience in a timely manner and ensuring all communication aligns with the brand.
At KaMedia we provide exceptional Community Management services and would love to serve you. Check out our service guide!